Why MFA Matters
In B2B eCommerce, a single compromised account can mean big losses. Discover why Multi-Factor Authentication (MFA) is a must—and how SuiteCommerce makes it simple.
For years, the promise of conversational commerce hovered just out of reach — something between a hype phrase and a long-term vision. But now, in the span of a few quiet product updates, that future is arriving faster than expected.
OpenAI’s recent announcement, followed by Perplexity’s “Shop like a Pro” launch, indicates a shift in how customers will find and buy products.
Together, they offer a glimpse into a future where conversations are not just for discovery — they’re also where transactions happen.
In a recent update (TechCrunch article here), OpenAI announced a major leap in what ChatGPT can do. Users can now search for products, browse reviews, compare options, and even purchase directly inside the chat interface — no need to visit a website or jump between tabs.
Meanwhile, Perplexity has launched its own version of AI-powered shopping, aimed at a slightly different use case. Their “Shop Like a Pro” feature integrates commerce directly into its AI search platform, enabling users to research and purchase without leaving the site.
CEO and Co-Founder of UnlockCommerce, with over a decade of experience in ecommerce and enterprise software. Former Senior Developer and Consultant at Oracle | NetSuite and Software Engineer at Amazon Europe.
In B2B eCommerce, a single compromised account can mean big losses. Discover why Multi-Factor Authentication (MFA) is a must—and how SuiteCommerce makes it simple.
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