We Founded SuiteCommerce

SuiteCommerce was founded in 2005 in Uruguay and joined forces with NetSuite through acquisition. Their leader continued to shape the early iterations of the product within NetSuite’s Professional Services office in Montevideo.

UnlockCommerce emerged to cater to and empower SuiteCommerce’s esteemed clientele, fostering their continued growth.


Our Story

SuiteCommerce had its beginnings in 2005 when Diego Terra founded an eCommerce agency in Uruguay. The agency focused on implementing SiteBuilder, the first eCommerce module developed by NetSuite. During this time, SuiteCommerce personalized the eCommerce experience for customers in the early stages of the eCommerce boom. In 2009, NetSuite recognized the agency’s impressive growth and expertise in eCommerce and decided to acquire SuiteCommerce.

With the acquisition, NetSuite rebuilt the product while retaining the original name and team. Diego Terra became the Regional Manager of the newly formed Professional Services department, overseeing the team’s operations for the next decade.

In 2018, UnlockCommerce emerged as a company founded by Joaquin Varela and Tomas Piaggio, both of whom were former NetSuite Professional Services employees and Amazon employees in senior consulting and development roles. Drawing on their extensive experience and expertise, the founders established UnlockCommerce with a mission to help businesses create exceptional customer, partner, and vendor experiences on the Suite.

In 2021, UnlockCommerce welcomed Diego Terra as part of its team, assuming the role of Director and Board Member. Leveraging his deep understanding of NetSuite and vast experience as a NetSuite veteran, Diego plays an important role in helping UnlockCommerce’s customers towards their company growth goals.

The team at UnlockCommerce aims to build incredible portal products for customers running their operations on the NetSuite platform, they are driven by the shared vision to empower businesses and enable them to unlock their full potential in the cloud.

Our Leadership Team

UnlockCommerce’s greatest asset is its people. Our diverse team of experts is dedicated to providing the best possible eCommerce solutions for our clients. Our company was founded and is managed by former NetSuite Product & Services employees, who bring their extensive experience and industry knowledge to the forefront of our operations.


Joaquin Varela

Chief Executive Officer

Joaquin, our CEO, has over a decade of experience in the ecommerce industry. Prior to founding UnlockCommerce in 2018, he worked at Oracle | NetSuite in the Professional Services Department as a Senior SuiteCommerce and NetSuite Developer and Consultant. Joaquin also worked as a Software Engineer at Amazon Europe, bringing a wealth of knowledge and expertise to our team.


Diego Terra

Director & NetSuite Architect

Diego brings 15+ years of hands-on experience as an expert in ecommerce with a superpower for applying NetSuite to elevate the success of ecommerce operations for clients. Endlessly curious, he understands the possibilities that come with technology while knowing how to apply it to serve business strategies. Diego is the former Founder of SuiteCommerce, acquired by NetSuite.


Santiago Juan

Sales Lead

Santiago brings 14 years of extensive experience in digital marketing and eCommerce. With his background in working with a SuiteCommerce agency, a growth agency, and an affiliate marketing agency, Santiago possesses a diverse skill set and a deep understanding of the industry. His proficiency in psychology allows him to establish strong connections with clients.


Federica Freyre

Delivery Manager

Federica is a versatile team player with both technical background and superior communication skills who builds lasting relationships. She focuses on project’s delivery, customer success and ensuring businesses implement state-of-the-art solutions to grow their technological footprint and optimize their processes across all verticals with their ecommerce sales channel

Our Philosophy

We believe that eCommerce success transcends mere sales figures; it’s about forging lasting relationships with your customers by delivering unparalleled customer experiences.

To this end, we offer a diverse array of NetSuite and SuiteCommerce services tailored to the specific requirements of our clients.


Our Services

Unlock the full potential of SuiteCommerce and SuiteCommerce Advanced with our comprehensive range of services. We offer end-to-end solutions for businesses at various stages in their eCommerce journey.

SuiteCommerce and SuiteCommerce Advanced Implementation

Get your new SuiteCommerce or SuiteCommerce Advanced web store up and running with our expert guidance and support.


Web Store Maintenance and Optimization

Keep your SuiteCommerce Advanced web store updated and optimized with the latest version to ensure optimal performance.

Sales Growth and Site Enhancement

Already on SuiteCommerce? We can help you grow sales,
maintain and optimize your site, and maximize the benefits of SuiteCommerce.


NetSuite and SuiteCommerce Expertise

With our in-depth knowledge of NetSuite and SuiteCommerce, we offer custom scripting, workflows, reporting, and systems integrations tailored to your business needs.

UnlockCommerce: NetSuite SuiteCommerce solutions for B2C & B2B businesses.

Our Focus

We specialize in a variety of services designed to elevate your eCommerce presence and streamline your operations.


Our Clients


Oracle | NetSuite - Alliance Partner

As an Oracle | NetSuite Alliance Partner, UnlockCommerce maintains a close relationship with Oracle NetSuite, giving us access to the latest product information, training, and support resources. This partnership allows us to provide our clients with the most up-to-date and effective SuiteCommerce and NetSuite solutions, ensuring their eCommerce success.


Oracle | NetSuite - SDN Partner

As an Oracle | NetSuite SDN (SuiteCloud Developer Network) Partner, UnlockCommerce has demonstrated a high level of expertise in developing and deploying custom SuiteApps and integrations for NetSuite and SuiteCommerce platforms. This partnership enables us to offer our clients a wide range of tailored solutions designed to address their unique business needs and objectives.


Unlock the Suite's Full Potential

Let us guide you in unlocking the Suite’s full potential. Get in touch with us today to discover how UnlockCommerce can help your business flourish and succeed in the digital era.