UnlockCommerce was co-founded in 2018 by Joaquín Varela, a former NetSuite Professional Services senior consultant, with the mission of serving and empowering NetSuite’s eCommerce clients while supporting their continued growth.
Our expertise is rooted in SuiteCommerce’s origins. Diego Terra (Director), is the original founder of SuiteCommerce, the platform later acquired by NetSuite and shaped in the Professional Services office in Montevideo, Uruguay. That history gives us a depth of knowledge that few partners can match.
We went on to become a NetSuite Alliance Partner and a member of the SuiteCloud Developer Network (SDN), specializing in crafting exceptional B2B commerce experiences.
With more than a decade of NetSuite expertise, we help manufacturers, wholesalers, and distributors sell online: smarter, faster, and more efficiently.
By early 2025, we became an official Shopify Plus Partner, extending our B2B eCommerce capabilities to meet clients wherever their commerce journey takes them: whether they operate entirely on NetSuite, exclusively on Shopify, or across both platforms simultaneously.
From implementations and custom solutions to self-service portals, whether it’s Shopify or SuiteCommerce or custom made, everything we build is modern, intuitive, and built to scale.
3
Official Partner
Certifications
+20
Years NetSuite expertise
(leadership)
B2B
Manufacturers, Retailers,
Wholesalers & Distributors
Our three formal certifications with Oracle | NetSuite and Shopify are not just badges: they grant us direct access to product engineering teams, early-release features, and dedicated partner support channels that let us deliver better outcomes for clients.
As an Oracle | NetSuite Alliance Partner, UnlockCommerce maintains a close relationship with Oracle NetSuite, giving us access to the latest product information, training, and support resources. This partnership allows us to provide our clients with the most up-to-date and effective SuiteCommerce and NetSuite solutions, ensuring their eCommerce success.
As an Oracle | NetSuite SDN (SuiteCloud Developer Network) Partner, UnlockCommerce has demonstrated a high level of expertise in developing and deploying custom SuiteApps and integrations for NetSuite and SuiteCommerce platforms. This partnership enables us to offer our clients a wide range of tailored solutions designed to address their unique business needs and objectives.
UnlockCommerce became an official Shopify Plus Partner in early 2025. This partnership allows us to serve B2B brands operating on or migrating to Shopify Plus, combining our deep NetSuite ERP knowledge with Shopify’s leading commerce infrastructure
Whether you run SuiteCommerce, Shopify Plus, or both, we cover the entire lifecycle: from initial implementation through ongoing optimization, integrations, and proprietary tools.
Full SuiteCommerce and SuiteCommerce Advanced (SCA) implementations for B2B and B2C brands, from discovery through launch.
Migrate from legacy Site Builder or outdated SCA versions to the latest SuiteCommerce Advanced release with zero data loss.
Custom SuiteCommerce module development, theme design, and performance optimization to maximise conversion rates and improve customer experience.
Custom Shopify Plus storefronts, B2B wholesale features (company accounts, quantity rules, net terms), and Shopify Functions.
Purpose-built Shopify apps, both public and private, for workflows that standard apps can't cover.
Real-time sync of orders, inventory, customers, and fulfillment between Shopify Plus and NetSuite ERP.
Single sign-on integration so customers log in once and access both their Shopify storefront and NetSuite self-service portal.
Push NetSuite customer data and order events into Klaviyo for automated email and SMS marketing flows.
Custom API connectors linking NetSuite to third-party platforms: ERPs, WMS, 3PL, marketplaces, and more.
Ongoing NetSuite administration, SuiteScript development, workflow automation, and reporting for operations teams.
UnlockShipping (order tracking), UnlockReturns (returns management), and SuiteCommerce MyAccount (self-service account portal) are native NetSuite portals that reduce support volume and give customers 24/7 access to their data.
UnlockCommerce’s greatest asset is its people. Our diverse team of experts is dedicated to delivering the best eCommerce solutions for our clients. Our company was founded and is managed by former NetSuite Product & Services employees, who bring deep experience and industry knowledge to everything we do.
Joaquin, our CEO, has over a decade of experience in the ecommerce industry. Prior to founding UnlockCommerce in 2018, he worked at Oracle | NetSuite in the Professional Services Department as a Senior SuiteCommerce and NetSuite Developer and Consultant. Joaquin also worked as a Software Engineer at Amazon Europe, bringing a wealth of knowledge and expertise to our team.
Diego brings 15+ years of hands-on experience as an expert in ecommerce with a superpower for applying NetSuite to elevate the success of ecommerce operations for clients. Endlessly curious, he understands the possibilities that come with technology while knowing how to apply it to serve business strategies. Diego is the former Founder of SuiteCommerce, acquired by NetSuite.
Santiago brings 15+ years of extensive experience in digital marketing and eCommerce. With his background in working with a SuiteCommerce agency, a growth agency, and an affiliate marketing agency, Santiago possesses a diverse skill set and a deep understanding of the industry. His proficiency in psychology allows him to establish strong connections with clients.
We believe eCommerce success comes from driving sales and building lasting customer relationships through outstanding experiences.
No two businesses are the same, and neither is our approach. That’s why we offer NetSuite, SuiteCommerce, and Shopify services designed to fit your unique needs, helping you sell smarter, faster, and more efficiently.
We take full ownership of outcomes, both successes and mistakes, and act with transparency towards our clients and team.
We embrace novelty and critical thinking, constantly seeking better approaches to technical and business challenges.
We approach every challenge with enthusiasm and creativity, seeking solutions rather than dwelling on problems.
We value collective success, working in harmony and trusting every team member to give their best.
We embrace change as active protagonists, staying ahead of platform updates and industry shifts so our clients always benefit from the latest capabilities.
Angela Branca
Director of Digital Marketing
Massachusetts, United States
Marjolein Berbee
Co-Owner
Ohio, United States
Ben Miller
Purchasing & Procurement
Texas, United States
Connor Marek
Digital Marketing Specialist
Wisconsin, United States
Mike Maran
Chief Financial Officer
Washington, United States
Matt Spoon
Web Content Manager
Arkansas, United States
Michael Dicely
President
Pennsylvania, United States
Tom Barczak
Chief Information Officer
Virginia, United States
Whether you’re implementing SuiteCommerce for the first time, scaling on Shopify Plus, or connecting the two, we’re the team with the deepest platform expertise to get it done.
UnlockCommerce (Unlock Software, Inc.) is a B2B eCommerce agency founded in 2018 and headquartered in Fort Lauderdale, Florida. The company is a certified Oracle NetSuite Alliance Partner, SuiteCloud Developer Network (SDN) member, and Shopify Plus Partner. We specialize in NetSuite SuiteCommerce implementations, Shopify Plus development, NetSuite ERP managed services, and custom SuiteApp and integration development for manufacturers, wholesalers, and distributors.
Yes. UnlockCommerce is an official Oracle NetSuite Alliance Partner, which means we maintain a direct relationship with Oracle NetSuite and have access to the latest product information, training, and dedicated partner support channels.
Yes. Since early 2025, UnlockCommerce is an official Shopify Plus Partner, serving B2B brands operating on or migrating to Shopify Plus. We build custom storefronts, B2B wholesale features, and Shopify apps.
Absolutely. We specialize in real-time integration between Shopify Plus and NetSuite ERP, syncing orders, inventory, customers, and fulfillment data. We also offer SSO solutions so customers can log in once and access both platforms.
UnlockCommerce was co-founded in 2018 by Joaquin Varela, who previously worked at Oracle | NetSuite as a Senior SuiteCommerce Developer and Consultant, and at Amazon Europe as a Software Engineer.
We serve B2B and B2C brands across manufacturing, wholesale, distribution, retail, and more. Our clients range from mid-market companies to enterprises running on NetSuite or Shopify Plus.
We offer UnlockShipping (order tracking portal), UnlockReturns (returns management portal), Chatter: AI for NetSuite, and 60+ proprietary SuiteCommerce extensions covering functionality from search and filtering to checkout optimization.
