Success Story

UnlockCommerce

Challenges Our Customer Was Facing

Our customer was using SuiteCommerce Advanced (SCA) as their eCommerce platform. Although they had enjoyed success in the past with SCA, they began to experience issues with the version they were using. The team needed to make website changes but needed to figure out how best to proceed.

Our customer was using SuiteCommerce Advanced (SCA) as their eCommerce platform. Although they had enjoyed success in the past with SCA, they began to experience issues with the version they were using. The team needed to make website changes but needed to figure out how best to proceed.

Outdated Version of SCA

Our customer found that they needed to catch up on the latest version of SCA. This meant they could only take advantage of some of the new features and performance improvements offered by more recent versions. To remedy this issue, they upgraded their platform to ensure they could enjoy the latest version’s benefits.

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Performance Issues

In addition to needing to be updated on SCA, our customer also experienced performance issues on their site. They decided to re-platform in another eCommerce platform which would allow them to better meet customers’ demands for a more robust and performant website. This decision allowed them to increase site speed and improve the user experience for customers visiting their site.

SEO Engine Issues

Our customer experienced broken SEO engine issues in SuiteCommerce, which caused some pages on their website to become unindexed by search engines such as Google and Bing. To fix this problem, they hired a third-party SEO company that worked tirelessly to ensure that all pages on their website were optimized for search engine visibility and indexing. As a result, organic traffic increased significantly due to improved SEO optimization efforts on their part.

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Matrix Items Pages Loading Too Slowly

Another challenge faced by our customer was that matrix items pages took too long to load due to too many options available for customers when selecting products from the matrix items page. To address this issue, they implemented lazy loading techniques, which allowed customers’ browsers to only load necessary information rather than loading everything at once, resulting in faster loading speed and improved customer experience overall.

Code Best Practices Not Being Met For Implementation

Another challenge faced by our customer was implementing code best practices, which are essential for ensuring websites run optimally across different devices & browsers while providing a seamless user experience no matter what device or browser customers use when visiting the website. To address this issue, they employed web developers with expertise in coding best practices & can implement those best practices efficiently.

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Poor Core Web Vitals Score

Our customer found out that their website had a poor core web vitals score, which indicates how fast a website loads and how well it performs on different devices & browsers. To address this issue, they worked with third-party web optimization companies who specialize in improving core web vital scores and the website’s overall loading speed. As a result, the customer experience significantly enhanced due to faster loading speed and better performance on different devices & browsers.

What We Did!

Our customer turned to UnlockCommerce, a SuiteCommerce development agency, to help them overcome their challenges. With the help of UnlockCommerce, our customer made several significant improvements to its SuiteCommerce site.

Our customer turned to UnlockCommerce, a SuiteCommerce development agency, to help them overcome their challenges. With the help of UnlockCommerce, our customer made several significant improvements to its SuiteCommerce site.

Fix Server Side Extensions Related to LiveOrder

Our customer was having significant issues with its Server Side extensions connected to LiveOrder. UnlockCommerce was able to focus on the backend and identify problems that were causing an issue with our customer’s shopping cart. After working closely to assess the situation and pinpoint the exact source of trouble, UnlockCommerce was able to resolve the issues quickly, allowing our customer to get back up and running with minimal impact on their services.

Avatax Settings

UnlockCommerce conducted a thorough review of our customer’s tax logic setup to identify and resolve any issues that could impact the store’s ability to process taxes correctly and accurately. This intervention from UnlockCommerce allowed our customer to trust the accuracy of its sales tax data, eliminating discrepancies and improving profits significantly.

UnlockCommerce - Success Story

Consolidated Customer User Event

We analyzed our customer’s customer user events and determined how to group them best to save time and streamline processes. Additionally, they were able to transition some of the customer user events onto a more efficient schedule that has proven beneficial for our customer’s workflow.

Consolidated Sales Order User Event

Unlock evaluated our customer’s sales order user event and determined that it could be easily grouped for faster completion. They also suggested moving the related action to a scheduled time period that would be more convenient for the users.

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Code Clean up

UnlockCommerce was able to help our customer by cleaning up the code on its website, making it lighter and faster than ever before.

Fix Third Party Embeddings

Unlock conducted an extensive review of the website’s Third Party embeddings, resulting in vastly improved site loading speeds.

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Matrix Items in Cart Performance

One of the most significant improvements was matrix items in their shopping cart, which resulted in significantly faster loading times and better Search Engine Optimization (SEO).

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Unlock reviewed the site and identified aspects that did not need to load, resulting in a significant boost to the loading speed.

Optimize Font-Loading

Working to optimize the font loading, UnlockCommerce improved the site sizing, helping to make loading time faster for customers. This improved customer experience and professionalized the look and feel of our customer’s website.

Migrate the SCA version to 22.1

UnlockCommerce was able to migrate the SCA version to 22.1, streamlining the overall workflow and paving the way for smoother operations in the future.

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Third Parties Overview

Unlock ran an audit of their third parties to discover any implications that could slow down their site. After the audit, Unlock helped our customer apply the necessary fixes to ensure their site loading speeds were optimized.

Product Listing Page Adjustments

UnlockCommerce improved the overall user experience for our customer by investigating if it was possible to delay specific product listing page loading processes. By doing so, searches and category displays were improved, allowing customers to find their desired items quickly and easily.

Using Analytics Data to Refine Strategies​

Remove Unnecessary Extensions

By taking a close look at their existing development stack, the Unlock team could identify and remove unnecessary extensions that were slowing down loading times and negatively affecting the overall user experience.

Lazy Loading Enhancement

By implementing lazy loading enhancement on the images so they would load after user interaction and personalizing the main homepage slider to have the first image in the transitions load right away with the others following afterward, our customer achieved a powerful eCommerce upgrade that is sure to make their customers’ experience much more pleasant.

Results That Speak for Themselves

The improvements made by UnlockCommerce had a significant positive impact on our customer’s business. The company achieved a number of critical results that helped improve the user experience and increase sales.

The improvements made by UnlockCommerce had a significant positive impact on our customer’s business. The company achieved a number of critical results that helped improve the user experience and increase sales.

Made Our Customer's Site Faster, More Reliable, And More Responsive

First and foremost, the performance of the site improved dramatically. The site was faster, more responsive, and more reliable, which helped to reduce bounce rates and increase engagement. This, in turn, helped to increase conversions and drive more sales for our customer. Improved Page Indexing In addition, the improvements made by UnlockCommerce helped to improve the site’s SEO performance. Pages previously unindexed began to appear in search results, which helped increase visibility and drive more organic traffic to the site.

Homepage Findings:

Before GTM Lazy Loading adjustments:

GTmetrics-Grade

After GTM Lazy Loading adjustments:

GTmetrics-Grade

Category Findings:

Before GTM Lazy Loading adjustments:

GTmetrics-Grade

After GTM Lazy Loading adjustments:

GTmetrics-Grade

Improved Page Indexing

In addition, the improvements made by UnlockCommerce helped to improve the site’s SEO performance. Pages previously unindexed began to appear in search results, which helped increase visibility and drive more organic traffic to the site.

Overall performance improvements

Converting website visitors into customers is essential for any business that wants to be successful online. To do this it is important that your site has an excellent performance.

UnlockCommerce managed to improve the performance grade of this customer site from “F” to “A”
The overall performance which reflects both, how fast your page loaded for users, and how well it’s built for performance went up from 27% to 93%.

The structure, which represents how well the site is built for optimal performance increased from 64% to 94%. And the Web Vitals that indicate whether you are delivering a fast and good experience to the visitors are within the recommended time.

We are confident that visitors of this customer now enjoy a pleasant experience, that cause that more and more visitors are turning into new customers.

Before

After

Boosted SEO with Better Core Web Vitals

Having good core web vitals means a site is user-friendly, a prominent SEO ranking factor now. We improved our customer’s core web vitals, and it showed an increase in page ranking and organic traffic.

Having good core web vitals means a site is user-friendly, a prominent SEO ranking factor now. We improved our customer’s core web vitals, and it showed an increase in page ranking and organic traffic.

Category Findings:

Before GTM Lazy Loading adjustments:

Top-Issues

After GTM Lazy Loading adjustments:

Top-Issues

Improved Data Tracking

The fixes made to the tracking tools ensured that data was accurately tracked and monitored. This allowed our customer to gain better insights into customer behavior, which can be used for marketing purposes, such as designing more effective campaigns or optimizing the site for higher conversions.

The fixes made to the tracking tools ensured that data was accurately tracked and monitored. This allowed our customer to gain better insights into customer behavior, which can be used for marketing purposes, such as designing more effective campaigns or optimizing the site for higher conversions.

Homepage Findings:

Before GTM Lazy Loading adjustments:

Performance-Metrics

After GTM Lazy Loading adjustments:

Performance-Metrics

Better PLPs with Great Checkout Process

The improvements to the Product Listing Page also had a significant impact. The page was more visually appealing and easier to navigate, which helped to improve the user experience and increase engagement. The improvements to the matrix items in the cart also helped to reduce friction in the checkout process, which helped to increase conversions and drive more sales.

Overall, the improvements made by UnlockCommerce helped our customer achieve its goal of improving the user experience and increasing sales. The company was able to stay competitive in a rapidly evolving e-commerce landscape and continue to grow its business sustainably.

 

Homepage Findings:

Before GTM Lazy Loading adjustments:

Serve-static-assets

After GTM Lazy Loading adjustments:

Serve-static-assests

Google Search Console KPIs

November 2022

May 2023

Bounce Rate

November 2022

May 2023

Conversion Rate

November 2022

May 2023

Conclusion

The success story of our customer provides a valuable lesson for e-commerce businesses of all sizes. Choosing the right e-commerce platform can make all the difference in achieving success, and staying adaptable to changing market demands is essential for long-term growth.

By implementing SuiteCommerce and working with a trusted partner like UnlockCommerce, our customer could overcome its challenges and achieve its goals of improving the user experience and increasing sales. The company was able to stay competitive and sustainably grow its business. 

For businesses that are looking to achieve similar success, SuiteCommerce is an excellent option to consider. It offers a range of features and capabilities that can help businesses streamline their operations, improve the user experience, and increase sales. And with the right partner, businesses can achieve these goals quickly and efficiently.