We recently embarked on a 6-month SEO campaign for Appliance Parts Company (APCO). Our main goal? To boost their organic search visibility and drive more traffic to their website. This project was all about strategically selecting and optimizing keywords to push APCO to the top spots on Google, ultimately aiming for those coveted top 3 rankings for essential search terms.
Our objective was clear: identify and target a list of relevant keywords and steadily push them to the top of Google’s search results. We took a holistic approach, optimizing every possible page and keyword to improve performance across the board.
We optimized meta tags, headers, and content across the site.
We identified high-potential keywords to target.
Implemented necessary changes to ensure proper crawling and indexing.
404 Errors in XML Sitemap: Identified and resolved 404 errors.
301 Redirects in XML Sitemap: Implemented necessary redirects to maintain link equity.
Every month, we made iterative improvements to maintain momentum and stay ahead of emerging trends. By the fourth month, we were already seeing significant success with our city-level keywords, which were our primary focus. Both month-over-month (MoM) and year-over-year (YoY) metrics showed positive impacts on eCommerce purchases and revenue.
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