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How APCO Boosted Organic Traffic in 6 Months

Appliance Parts Company - APCO

We recently embarked on a 6-month SEO campaign for Appliance Parts Company (APCO). Our main goal? To boost their organic search visibility and drive more traffic to their website. This project was all about strategically selecting and optimizing keywords to push APCO to the top spots on Google, ultimately aiming for those coveted top 3 rankings for essential search terms.

Company Overview: APCO

Background

Appliance Parts Company (APCO) has been a key player in the appliance parts and installation product supply business in the U.S. since 1968. With over five decades of experience, APCO now operates 16 locations across Arizona, Nevada, Texas, Utah, and California.
 
They offer a wide range of services including in-store counter sales, phone and fax sales, and shipping across the U.S., often delivering to most destinations within 24 hours from the time of order (some conditions apply). APCO carries parts for almost all major home appliance brands and is authorized to assist with field warranty claims for selected brands. Their deep industry knowledge and unwavering commitment to customer service have made them a trusted name in the market.
Appliance Parts Company (APCO) - SEO success story

Project Scope

Our objective was clear: identify and target a list of relevant keywords and steadily push them to the top of Google’s search results. We took a holistic approach, optimizing every possible page and keyword to improve performance across the board.

What Our Customer Has to Say

"Working with the Unlock team has been a wonderful experience. Their ongoing communication and dedication to ensuring things work as desired have been great. The recap meetings and presentations are thorough yet straightforward, and their ability to keep things simple and direct is much appreciated."
Jim SwaneSenior Manager
Jim Swane - Appliance Parts Company

The Solution UnlockCommerce Implemented

Initial Steps and First Month Optimizations

In the first month, we laid the groundwork with several key recommendations:

1. On-Page SEO Elements:

We optimized meta tags, headers, and content across the site.

2. Initial Keyword Selection:

We identified high-potential keywords to target.

3. Robots.txt Content:

Implemented necessary changes to ensure proper crawling and indexing.

4. Robots.txt Content:

404 Errors in XML Sitemap: Identified and resolved 404 errors.

5. 301 Redirects in XML Sitemap:

301 Redirects in XML Sitemap: Implemented necessary redirects to maintain link equity.

SEO Continuous Optimization and Progress - UnlockCommerce

Continuous Optimization and Progress

As the campaign progressed, we rolled out a second batch of optimizations:
 
  1. On-Page SEO Elements: Continued refining and optimizing content.
  2. Store Locator Content and Micro-Content: Created new store locator pages to boost local SEO.

Every month, we made iterative improvements to maintain momentum and stay ahead of emerging trends. By the fourth month, we were already seeing significant success with our city-level keywords, which were our primary focus. Both month-over-month (MoM) and year-over-year (YoY) metrics showed positive impacts on eCommerce purchases and revenue.

Fifth Month Breakthrough

In the fifth month, our performance continued to soar, especially with city-level keywords. YoY comparisons showed substantial improvements, with noticeable growth in eCommerce transactions and revenue. The fifth-month report highlighted some exciting achievements:
 
  • Strong Growth in Keyword Positions: Notable improvements in local city-level keywords, our core priority.
  • National Keywords: Multiple keywords breaking into the top 3, top 5, and top 10 spots.
  • Accelerated Results: Our SEO strategy started to produce a compounding effect, leading to faster and better improvements.
  • Backlink Acquisition: Focused efforts on acquiring high-quality backlinks to strengthen domain authority.
Website performance, customer experience, and SEO rankings

Results and Impact

The campaign yielded impressive results, particularly in the local city-level keyword segment, clearly showing the impact of our SEO efforts. Here’s a snapshot of the key performance indicators (KPIs) from May 2024 compared to May 2023:
+Organic Search Transactions
1 %
+Organic Search Revenue
1 %

Conclusion

Our SEO campaign for APCO not only met but exceeded expectations, showcasing the effectiveness of a well-planned and executed SEO strategy. Achieving these incredible results in just 6 months highlights the power of targeted SEO efforts. This SEO success story demonstrates significant growth in organic search transactions and revenue in a remarkably short period.
 
At UnlockCommerce, we believe in the transformative potential of SEO, and this success story with APCO is a perfect example. By continuously optimizing and adapting our strategies, we helped APCO achieve remarkable growth and visibility. If you’re looking to elevate your business through strategic SEO, UnlockCommerce is here to help. Get in touch with us to start your journey toward greater online success!
Sustained growth and success - Unlock Commerce

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