We recently embarked on a 6-month SEO campaign for Appliance Parts Company (APCO). Our main goal? To boost their organic search visibility and drive more traffic to their website. This project was all about strategically selecting and optimizing keywords to push APCO to the top spots on Google, ultimately aiming for those coveted top 3 rankings for essential search terms.
Our objective was clear: identify and target a list of relevant keywords and steadily push them to the top of Google’s search results. We took a holistic approach, optimizing every possible page and keyword to improve performance across the board.
We optimized meta tags, headers, and content across the site.
We identified high-potential keywords to target.
Implemented necessary changes to ensure proper crawling and indexing.
404 Errors in XML Sitemap: Identified and resolved 404 errors.
301 Redirects in XML Sitemap: Implemented necessary redirects to maintain link equity.
Every month, we made iterative improvements to maintain momentum and stay ahead of emerging trends. By the fourth month, we were already seeing significant success with our city-level keywords, which were our primary focus. Both month-over-month (MoM) and year-over-year (YoY) metrics showed positive impacts on eCommerce purchases and revenue.
Launching a SuiteCommerce site isn’t a flip-the-switch moment. This guide outlines what to expect at each stage—from internal planning and NetSuite data prep to UX, testing, and post-launch optimization—so you can go live confidently and
As U.S. tariff regulations shift throughout 2025, eCommerce teams are racing to keep customers informed without slowing down sales. UnlockCommerce has rolled out everything from quick pop-ups to deep NetSuite integrations—here’s how we tailor each
SuiteCommerce lets you serve B2B and B2C in one storefront—but should you? Here’s when to split your site and give your B2B customers what they really need.
