Street commerce or traditional retail will not end. There are still a series of factors that make the conventional ways of commercializing products and services, which have remained almost unchanged in their main aspects for centuries and centuries, still, guarantee the life of retail as we are used to it. Physical presence in certain situations and especially in some segments is still impossible, but electronic commerce has been advancing at high speed in some classes of products.
The numbers of e-commerce (electronic commerce) around the world prove the paradigm shift in the marketing of specific sectors in which consumer goods correspond to items that customers already know and regularly consume, as is the case of the segment that includes perfumery, cosmetics, and health and which currently leads the list of items purchased (in many orders) electronically, according to data from the e-commerce site in practice.
E-commerce simplifies the shopping experience for consumers. Comprehensive online stores with a good list of products can be created reasonably easily and with much lower investment than an equivalent physical store. All you need is a domain, hosting, SSL, and CMS. At the same time, customers have the convenience, speed, and even savings, when making purchases that previously required travel, time, and work but now occur in the comfort of the sofa at home or while pedaling the bike at the gym.
In the digital age, customers have more control than ever before. In a few minutes, a consumer knows the prices practiced by different stores for the same item that he is in the habit of buying, he knows the delivery time of each practice, and he has different payment methods.
With this in mind, as well as with the old concern that comes from the days of conventional commerce, in which differentiation must be sought by meeting the needs, desires, and expectations of customers, companies have to be creative and constantly seek to offer new solutions.
Want an example? Dog food! Those who have one usually buy the same brand, the same amount, with the same purchase intervals, and based on that, specialized sites in this niche sell feed by “subscription,” which implies that you register, buy just one time, indicate a credit card and monthly the company will deliver on a set date, the required quantity of your preferred brand and still grants you a discount of around 15% about single purchases. Ease, tranquility and economy!