The 10 Best Extensions for Chrome
Boost NetSuite productivity with 10 extensions for Chrome that streamline scripting, saved searches, field IDs, and daily workflows.
June 2, 2025
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SuiteCommerce is incredibly flexible—it gives businesses the option to run both B2C and B2B channels through a single storefront. And for some, that’s enough. A logged-in B2B customer sees their pricing and ordering options, while retail customers get the usual public site experience.
But here’s the thing: just because you can serve both customer types from one site doesn’t mean you should.
In his article on B2B functionality in SuiteCommerce, Steven Goldberg (eCommerce Product Strategist at Oracle NetSuite) makes a clear case: if you want to unlock the full value of SuiteCommerce’s B2B capabilities—and really serve the complex needs of B2B buyers—it’s often smarter to separate your web stores.
B2B customers don’t just want a slightly different experience. They often:
Work with negotiated contracts and custom pricing.
Need workflows for quote requests, approvals, and reorders.
Expect account-level access controls (different users, different permissions).
Require invoicing, credit terms, and bulk ordering tools.
Trying to shoehorn these needs into a B2C experience can create friction—not just for the buyer, but for your internal teams managing pricing, content, and support.
We worked with a mid-size safety equipment supplier who initially ran both B2C and B2B from one storefront. At first, it seemed efficient. But as B2B customers started requesting bulk quotes, freight shipping options, and product-specific compliance docs, the cracks showed.
They needed:
A quoting workflow integrated with NetSuite.
Tiered access for purchasing agents and finance teams.
A gated catalog for government accounts.
The result? We built them a separate SuiteCommerce Advanced site just for B2B. It mirrored their branding, but delivered a deeply customized experience that wouldn’t confuse or clutter their retail side.
Having a separate SuiteCommerce site for B2B lets you:
Customize navigation, CTAs, and workflows specific to business buyers.
Offer account-based dashboards with purchase history, credit limits, and case management.
Build promotional strategies (like bulk discounts or reorder incentives) that don’t interfere with B2C sales.
It’s not about complexity—it’s about clarity. For both your buyers and your team.
To be fair, some businesses thrive with a hybrid approach—especially if:
B2B buyers use the same products as B2C customers.
Pricing tiers are straightforward.
The sales process doesn’t require quoting or custom workflows.
In those cases, SuiteCommerce’s customer segmentation tools and role-based access controls can create a differentiated experience within a shared store.
But the moment your B2B process gets more layered, you’ll quickly feel the limits.
Steven Goldberg offers a smart gut check for businesses considering their SuiteCommerce setup. Before you decide to keep B2B and B2C together—or split them—ask yourself:
Do my B2B customers require a distinctly different experience from B2C?
Think pricing rules like volume pricing, targeted discounts at specific users. Also product visibility, minimum order amounts, shipping terms, or payment options.
Will a shared site create confusion or compromise for either group?
If you’re already juggling workarounds, that’s your answer.
How complex are my B2B workflows—quotes, approvals, custom catalogs, etc?
The more complexity, the more likely you’ll benefit from separation.
Will my site admins or eCommerce managers struggle to maintain two audience paths in one system?
Separate sites often simplify internal management.
Am I prioritizing customer experience—or just taking the “easy” path
Sometimes one storefront looks simpler on paper but creates long-term friction.
We love this checklist because it’s brutally honest. It forces you to look beyond what’s technically possible and ask what’s best for the business—and for your customers.
Steven Goldberg’s point isn’t “always split your sites.” It’s: don’t default to combining them just because you can. If your B2B business is growing—or if your current site is bending under the weight of too many workarounds—it might be time to go separate.
At UnlockCommerce, we’ve helped brands do exactly that: from launching sleek B2B portals that plug directly into NetSuite, to optimizing customer roles, pricing, and self-service tools.
Sometimes, serving your customers better means giving them a space built just for them.
We’re happy to talk it through.
Whether it’s performance, complexity, or customer needs driving the conversation, we can help you map out the right approach—and build it to scale.
Let’s Talk — or book a 30-minute call with our SuiteCommerce specialists.
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