If you’ve been working on SEO for a while, you might have noticed something frustrating: even your best content, the articles that used to pull in tons of traffic, sometimes seem to fade away over time. This phenomenon, known as “content decay,” is super common. Just like a once-fresh loaf of bread, content can go stale if left untouched for too long.
But here’s the good news: you don’t need to start from scratch. Instead, you can give your older content a refresh! Updating and optimizing old content can help bring it back to life, boost rankings, and keep readers engaged. Let’s dive into why content decay happens, how to spot it, and, most importantly, the best ways to revitalize your content for SEO success.
Ask yourself if the piece is still relevant. Is the information still accurate? Does it match current user intent?
What are similar articles from competitors doing that yours isn’t? Are they longer, more comprehensive, or updated with fresh insights?
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