Top 6 Features in Latest Versions of SuiteCommerce

In the ever-evolving world of e-commerce, SuiteCommerce continually raises the bar with its innovative features. The latest versions offer six key enhancements that significantly improve the user experience and streamline business operations. These updates leverage cutting-edge technology to optimize various aspects of e-commerce, from site builder capabilities to SSP application performance. Notably, SC’s advancements rival leading commerce platforms such as Shopify regarding functionality and versatility.

This blog post will delve into these top six features, providing a concise yet comprehensive overview of their benefits and applications in today’s digital commerce landscape.

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Top 6 Features of SuiteCommerce in New Versions

SuiteCommerce has undergone significant updates in recent versions, introducing a range of new features that enhance its functionality and user experience. These updates have been designed to address the evolving needs of businesses and provide them with the tools they require to succeed in the competitive e-commerce landscape.

Let us explore the top six features of SuiteCommerce in its latest versions, highlighting their benefits to businesses of all sizes.

Intelligent Recommendations

E-commerce innovators increasingly leverage artificial intelligence to enrich the shopping experience, and SuiteCommerce is at the forefront of this revolution.

With the integration of AI-based Intelligent Recommendations, SuiteCommerce goes beyond merely suggesting products that might catch a customer’s eye; it offers a dynamically tailored shopping journey.

  • Behavior-Driven Suggestions: SuiteCommerce employs complex algorithms that consider a shopper’s past purchases to present a curated list of products they are likely to be interested in. This elevates the shopping experience from generic to personal.
  • Community Insights: Unlike basic recommendation systems, SuiteCommerce’s Intelligent Recommendations leverage collective buyer data. This means the system considers what similar shoppers have bought when generating suggestions, enhancing the relevance of the recommended products.
  • Contextual Recommendations: SuiteCommerce goes a step further by offering context-specific recommendations, whether it be items in the shopper’s cart or even alternatives when inventory for a chosen item is low. This feature drives upsells and ensures customer satisfaction by offering alternatives that closely match what they originally wanted.
  • Role-Specific Utility: Intelligent Recommendations serve multiple user roles within your SuiteCommerce ecosystem. Sales representatives can utilize these recommendations to improve upselling within sales orders, estimates, and opportunity records.
  • Customer-Centric Approach: On top of contextual item-based suggestions, SuiteCommerce also focuses on customer data, offering recommendations such as ‘You Might Like’ and ‘Buy Again’ based on individual customer purchase histories and frequent buying patterns.
  • Dynamic Adaptation: SuiteCommerce’s Intelligent Recommendations are continually refined. The underlying machine learning models are updated daily to reflect new customer and transaction data, thus enhancing the accuracy and effectiveness of product suggestions.

ACH Payments Are Now Added to the Checkout Flow

SuiteCommerce now introduces the capability for ACH payments as part of its standard checkout process. This new addition brings a host of advantages to both merchants and customers:

  • Pay via invoices easier than ever before
  • It diversifies payment options, adding extra convenience during transactions.
  • It reduces reliance on conventional credit card payments, expanding the range of payment methods available to customers.

This enhancement in SuiteCommerce is especially beneficial for businesses whose customer profiles are categorized as either Company or Individual, as it allows them to offer ACH payments directly on their web stores.

Previously confined to the ‘Make a Payment’ section under ‘My Account,’ ACH payments have now been extended to cover regular shopping cart purchases.

This evolution not only simplifies the checkout procedure but also adds a payment alternative for those who may be averse to using credit cards online.

Support for Basic GA4 integration

With the deprecation of Universal Analytics as of July 31st, the migration to Google Analytics 4 (GA4) has become not just an option but a necessity for businesses that rely on data-driven insights. This is why the latest versions of SuiteCommerce have prioritized seamless integration with GA4, providing a comprehensive analytics solution that’s more aligned with contemporary needs.

This feature equips developers with a robust set of analytics tools, offering capabilities such as “Add to Cart,” and “Checkout” tracking, among others.

Valuable Insights

With GA4 integration, SuiteCommerce allows businesses to gain rich insights into numerous metrics, from user behavior and “Product Clicks” to “Add To Cart” and “Transaction” data.

  •   Businesses gain valuable insights into user behavior, conversion rates, and marketing campaigns.
  •   Data-driven decision-making becomes possible, allowing for the optimization of online sales strategies.

The integration supports various platforms and extensions. It offers developer tools like components and the Extensibility API, enabling customization according to business needs.

Enhancing Customer Journey

Another major benefit of this support is its role in identifying areas of improvement in the customer journey. By using localization features within GA4, businesses can tailor their services to specific markets more effectively.

This feature demonstrates how SC is adapting to meet evolving e-commerce needs. It highlights the platform’s commitment to providing robust solutions that help businesses thrive in today’s digital landscape.

Strike-through Pricing for Matrix Items

Matrix items can now flaunt strike-through pricing. This new feature in the latest versions of SuiteCommerce is a game-changer.

Visual Attraction and Increased Sales

  • Displaying original prices with a line through them, next to discounted prices, enhances visual representation. It’s like a magnet pulling customers’ attention towards price reductions.
  • Businesses can showcase their discounted prices effectively using this data markup technique.
  • Using structured data markup in pricing displays encourages sales by highlighting promotional offers.

The matrix item support for strike-through pricing uses LD structured data markup. It’s simple yet powerful:

  1.   The original price crossed out
  2.   Discounted prices are displayed prominently
  3.   Clear visual representation of savings

This strategy is not just about aesthetics; it’s about leveraging psychology to boost business growth.

Strike-through pricing for matrix items is one of the top 6 features in the latest versions of SC that businesses should take advantage of for their online stores. Making discounts visually apparent makes it easier to attract customers and increase sales volume.

Remember, every detail matters. Ensure you’re using all the tools available to maximize your business potential.

3D Secure

The latest SuiteCommerce versions now include 3D Secure, a significant enhancement to web store security. This feature adds an extra layer of protection to online transactions, boosting customers’ confidence while purchasing.

  • Reduces risk: 3D Secure helps mitigate the risk of fraudulent activities and chargebacks. It is a barrier against unauthorized access, securing your customer’s data.
  • Peace of mind: By implementing 3D Secure in your payment methods, you provide customers with peace of mind, knowing their transactions are safe.
  • Compliance: This feature complies with industry standards and regulations for secure online payments.

SMT Areas Added to Base Themes

SuiteCommerce now supports adding Site Management Tools (SMT) areas to base themes. This new feature offers several benefits:

  • Flexibility: It allows more freedom in customizing website layouts and content placement. Whether you’re using free themes or premium ones, the ability to add SMT areas can significantly enhance your site’s functionality.
  • Simplicity: The process of adding, editing, and managing webpage content blocks has been streamlined. With this feature, you can easily modify field sets subtab without delving into complex coding.
  • Unique User Experiences: By enabling businesses to tailor their sites according to their specific needs, SC helps create engaging user experiences that stand out.

Incorporating third-party plugins is also made easier with this update. You can seamlessly integrate these tools into your base theme for a more comprehensive and interactive website.

Conclusion:

SuiteCommerce continues evolving, offering innovative features to enhance your e-commerce operations. From intelligent recommendations that personalize shopping experiences to secure payment options like ACH and 3D Secure, SC is paving the way for advanced online retailing. The addition of strike-through pricing for matrix items and support for basic GA4 integration further demonstrate SC’s commitment to providing businesses with tools that drive sales and improve customer engagement.

It’s clear that adopting the latest versions of SuiteCommerce can provide a significant competitive edge. So why wait? Take advantage of these top-notch features today and propel your business toward greater success in the digital marketplace.

FAQ

Upgrading your SCA can provide numerous benefits, including improved performance, access to new features, better security measures, and enhanced user experience.

If you’re experiencing frequent issues with functionality or notice a decline in performance, these could be signals that an upgrade is needed.

There’s no hard-and-fast rule, as it depends on your specific business needs and available updates. However, regular reviews of your system will help identify when an upgrade might be beneficial.

The cost of upgrading can vary depending on several factors, including the complexity of the update and any additional customization required. However, consider it an investment into improving efficiency and customer satisfaction, which can lead to increased sales in the long run.

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