B2B eCommerce, or business-to-business electronic commerce, refers to the online exchange of products, services, or information between businesses, rather than between businesses and individual consumers (B2C). B2B eCommerce typically involves transactions between manufacturers, wholesalers, distributors, and retailers and covers various industries and markets.
B2B eCommerce platforms facilitate these transactions by providing a digital space where businesses can showcase their products or services, manage orders, process payments, and handle other operations. B2B eCommerce enables businesses to streamline their sales processes, reduce operational costs, and reach a broader customer base by leveraging the power of the internet.
Unlike B2C transactions, B2B eCommerce often involves more complex pricing structures, contract negotiations, bulk ordering, and customized shipping arrangements. As a result, B2B eCommerce platforms must be equipped to handle these complexities and provide a seamless, user-friendly experience for both buyers and sellers.