The Overlap Between Web Accessibility and SEO: Why It Matters

If you manage a website, you’ve likely encountered the terms web accessibility and SEO (Search Engine Optimization). While they might seem like separate initiatives—one focusing on inclusivity for users with disabilities and the other on improving search engine rankings—they are more interconnected than you might think.

Enhancing your site’s accessibility can also boost its SEO performance, leading to increased visibility and traffic. Let’s explore how web accessibility guidelines, such as the Web Content Accessibility Guidelines (WCAG), align with SEO best practices and highlight features that benefit both users and search engines.

Understanding Web Accessibility

Web accessibility ensures that all users, including those with disabilities, can effectively navigate and interact with your website. This involves:

Providing alternative text for images.
Ensuring keyboard navigability.
Designing clear and intuitive layouts.

The WCAG outlines principles to make web content more accessible, focusing on perceivability, operability, understandability, and robustness.

The Intersection of Accessibility and SEO

Both web accessibility and SEO aim to create user-friendly, well-structured websites. While accessibility focuses on inclusivity, SEO optimizes sites to meet search engine algorithms. Here’s where they align:

1. Alt Text for Images

Accessibility: Alt text provides descriptions for images, aiding users with visual impairments who rely on screen readers.
SEO: Search engines use alt text to understand image content, improving your site’s relevance in search results.

Example: Instead of “image1.jpg,” use alt text like “A golden retriever playing fetch in a sunny park.”

2. Semantic HTML for Structure

Accessibility: Semantic HTML elements (e.g., <header>, <nav>, <article>) help assistive technologies interpret and navigate content.
SEO: Search engines rely on semantic HTML to crawl and index your site effectively.

3. Descriptive Link Text

Accessibility: Links like “Click here” provide little context. Descriptive links (e.g., “Download the accessibility guide”) inform users about the link’s purpose.
SEO: Meaningful link text enhances keyword relevance and helps search engines understand linked content.

4. Video and Audio Transcripts

Accessibility: Providing transcripts and captions ensures users with hearing impairments can access multimedia content.
SEO: Transcripts make audio and video content searchable, increasing visibility for relevant queries.

5. Mobile-Friendly Design

Accessibility: Responsive design ensures usability across devices, benefiting users with various assistive technologies.
SEO: Search engines prioritize mobile-friendly sites, affecting rankings and user engagement.

Real-World Evidence: The SEMrush and AccessibilityChecker.org Study

A study conducted by SEMrush and AccessibilityChecker.org analyzed over 800 websites to examine the impact of web accessibility on SEO. The findings revealed that implementing accessibility improvements led to a 12% increase in overall traffic, with 73.4% of domains experiencing growth in organic traffic.

web domains researched

The overall traffic increased on average

0 %

of domains saw growth in organic traffic

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This study underscores the tangible benefits of aligning accessibility with SEO strategies, demonstrating that accessible websites not only serve a broader audience but also achieve better search engine performance.

Our Partnership with accessiBe

Recognizing the strong connection between web accessibility and SEO, we’ve partnered with accessiBe, a leading web accessibility solution, to better support our clients in creating inclusive, user-friendly websites. accessiBe provides innovative tools and automation that make it easier for businesses to meet WCAG standards while improving the overall user experience.

This partnership allows us to help our clients take actionable steps toward accessibility compliance and unlock the added benefits of enhanced search engine performance. By working together, we’re making it simpler for businesses to reach a wider audience while fostering inclusivity online.

Making Accessibility Work for You

Web accessibility and SEO are not just complementary—they are interdependent. By adhering to accessibility guidelines like WCAG, you’re creating an inclusive environment for all users and optimizing your site for better search engine performance. This alignment leads to a win-win: a website that’s both user-friendly and highly visible in search results.

With our partnership with accessiBe, we’re taking accessibility and SEO to the next level. Ready to enhance your own website? Start integrating these practices today and watch your traffic grow while fostering inclusivity.

Let’s build a web that works for everyone!

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