NetSuite SuiteCommerce and Shopify Plus Experts

We help B2B and B2C brands unlock growth with SuiteCommerce and Shopify Plus. As a NetSuite Alliance Partner, SuiteCloud Developer Network member, and Shopify Plus Partner, we combine deep technical expertise with proven results.

Our Story

UnlockCommerce was co-founded in 2018 by Joaquín Varela, a former NetSuite Professional Services and Amazon senior consultant, with the mission of serving and empowering NetSuite’s eCommerce clients while supporting their continued growth.

Our expertise is rooted in SuiteCommerce’s beginnings. Our team is the original force behind the platform, which is why we know it inside and out. Launched in Uruguay in 2005 and later acquired by NetSuite, where its early iterations were shaped within the Professional Services office in Montevideo. That history gives us a unique perspective and depth of knowledge that few others can match.

We went on to become a NetSuite Alliance Partner and a member of the SuiteCloud Developer Network, specializing in crafting exceptional B2B commerce experiences. With more than a decade of NetSuite expertise, we help manufacturers, wholesalers, and distributors sell online — smarter, faster, and more efficiently.

By early 2025, we became an official Shopify Plus Partner, meeting our customers where they’re headed and ensuring we can deliver the most effective solutions for the future of B2B commerce.

From implementations and custom solutions to self-service portals, whether it’s Shopify or SuiteCommerce, everything we build is modern, intuitive, and built to scale.

This is more than commerce. Let’s unlock commerce together.

Our Leadership Team

UnlockCommerce’s greatest asset is its people. Our diverse team of experts is dedicated to delivering the best eCommerce solutions for our clients. Our company was founded and is managed by former NetSuite Product & Services employees, who bring deep experience and industry knowledge to everything we do.

Joaquin Varela

Chief Executive Officer

Joaquin, our CEO, has over a decade of experience in the eCommerce industry. Prior to founding UnlockCommerce in 2018, he worked at Oracle | NetSuite in the Professional Services Department as a Senior SuiteCommerce and NetSuite Developer and Consultant. Joaquin also worked as a Software Engineer at Amazon Europe, bringing a wealth of knowledge and expertise to our team.

Diego Terra

Director & NetSuite Architect

Diego brings 15+ years of hands-on experience as an expert in ecommerce with a superpower for applying NetSuite to elevate the success of ecommerce operations for clients. Endlessly curious, he understands the possibilities that come with technology while knowing how to apply it to serve business strategies. Diego is the former Founder of SuiteCommerce, acquired by NetSuite.

Santiago Juan

Sales Lead

Santiago brings 15+ years of extensive experience in digital marketing and eCommerce. With his background in working with a SuiteCommerce agency, a growth agency, and an affiliate marketing agency, Santiago possesses a diverse skill set and a deep understanding of the industry. His proficiency in psychology allows him to establish strong connections with clients.

Our Philosophy

We believe eCommerce success comes from driving sales and building lasting customer relationships through outstanding experiences.

No two businesses are the same, and neither is our approach. That’s why we offer NetSuite, SuiteCommerce, and Shopify services designed to fit your unique needs — helping you sell smarter, faster, and more efficiently.

Our Philosophy, Our Team - UnlockCommerce

Our Core Values

Accountability​

We take responsibility for our tasks, maintaining a constant focus on delivering value to our customers and our team. We take ownership of what goes well and what goes wrong, and we are aware of how this impacts others. 'Fulfilling our obligations is an act of responsibility to oneself and to others.'​

Continuous Improvement​

In our commitment to excellence, we continuously seek new ways to address challenges. We embrace novelty, step out of our comfort zone, encourage critical thinking, and motivate each other to question constructively. We nurture curiosity and share knowledge, always striving to learn and grow together. 'Continuous improvement is not just a goal, it's a habit.'​

Positive Attitude

We adopt a positive attitude towards work, approaching each challenge with enthusiasm. We learn from our mistakes, and in the face of adversity, we seek creative solutions instead of focusing on problems, maintaining a resilient spirit. 'You can't control every situation, but you can control your attitude towards them.'

Teamwork

We value collective success above all, as we understand that we are stronger as a team. We work in harmony towards a common goal, facing challenges together. We trust that every team member will give their best to achieve exceptional results, regardless of their role or position in the company. Here, people are the key to unlocking our potential. 'Together, we achieve more.'

Adaptability

We embrace change as active protagonists. We promote flexibility and are ready to adapt to new circumstances and challenges in an ever-evolving world. We are committed to leading the way in adopting emerging innovations and trends. 'Those who are flexible do not break.'

Our Services

Unlock the full potential of SuiteCommerce, SuiteCommerce Advanced, and Shopify, with our comprehensive range of services. Whether you’re just starting your eCommerce journey or looking to scale, we provide the solutions you need to grow smarter, faster, and more efficiently.

SuiteCommerce and SuiteCommerce Advanced Implementation

Get your new SuiteCommerce or SuiteCommerce Advanced web store up and running with our expert guidance and support.

SuiteCommerce Advanced
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Web Store Maintenance and Optimization

Keep your SuiteCommerce Advanced web store updated and optimized with the latest version to ensure optimal performance.

Sales Growth and Site Enhancement

Already on SuiteCommerce? We can help you grow sales,
maintain and optimize your site, and maximize the benefits of SuiteCommerce.

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SuiteCommerce and SuiteCommerce Advanced Implementation

NetSuite and SuiteCommerce Expertise

With our in-depth knowledge of NetSuite and SuiteCommerce, we offer custom scripting, workflows, reporting, and systems integrations tailored to your business needs.

Our Focus - UnlockCommerce

Our Focus

We specialize in a variety of services designed to elevate your eCommerce presence and streamline your operations.

Testimonials

Our Clients

Partnerships

As an Oracle | NetSuite Alliance Partner, UnlockCommerce maintains a close relationship with Oracle NetSuite, giving us access to the latest product information, training, and support resources. This partnership allows us to provide our clients with the most up-to-date and effective SuiteCommerce and NetSuite solutions, ensuring their eCommerce success.

As an Oracle | NetSuite SDN (SuiteCloud Developer Network) Partner, UnlockCommerce has demonstrated a high level of expertise in developing and deploying custom SuiteApps and integrations for NetSuite and SuiteCommerce platforms. This partnership enables us to offer our clients a wide range of tailored solutions designed to address their unique business needs and objectives.

Unlock the Suite's Full Potential

Let us guide you in unlocking the Suite’s full potential. Get in touch with us today to discover how UnlockCommerce can help your business flourish and succeed in the digital era.