How to Improve SuiteCommerce SEO (Without Custom Dev Work)

If you’ve ever felt like SEO for SuiteCommerce requires heavy customizations or third-party plugins, you’re not alone. But here’s the good news: NetSuite actually bakes in a lot of what you need to boost your rankings—right out of the box.

Whether you’re launching a new storefront or trying to improve the performance of an existing one, there are built-in tools designed to help search engines better understand and index your site.

And the best part? You don’t need to be a developer or SEO pro to start using them.

Let’s break down the native SEO features you should absolutely be taking advantage of—and how to use them effectively.

How to Improve SuiteCommerce SEO

Table of Contents

Start With the Basics: Content Delivery

You can’t talk about SEO without mentioning titles and meta descriptions. These are the first things users (and Google) see in search results, so they matter—a lot.

SuiteCommerce’s Content Delivery SuiteApp lets you control these directly in the backend. For every page, you can:

  • Set a unique, keyword-rich title tag.
  • Write a clear, compelling meta description that encourages clicks.

If you haven’t touched these yet, you’re probably missing out on some easy SEO wins. This is also where you can manage Open Graph tags to improve how your pages look when shared on social media.

Make Your URLs Work for You

Nobody wants to click on a URL like yourstore.com/item123?ref=abc. It’s not user-friendly—and search engines don’t love it either.
 
SuiteCommerce gives you tools to rewrite these into clean, readable formats like yourstore.com/mens-running-shoes. It’s a small change that makes a big impact, both for user trust and SEO rankings.
Pro tip: Keep URLs short, include your main keyword, and separate words with hyphens—not underscores.

Add Rich Results with Structured Data

Structured data is the secret sauce behind enhanced search results—like rich snippets showing key product details such as description, price and availability—helping your pages stand out in search results.
 
SuiteCommerce supports this via JSON-LD markup. That means you can add basic schema to your product pages so that search engines understand what your content really is—not just what it looks like.
 
This could be the edge that gets your listing noticed over your competitors’.

Bonus Features Worth Exploring

There are a few more native tools that often go under the radar, but they can really move the needle:
 
  • Image SEO: Add alt text and use descriptive filenames for your product images. Not only is this good for accessibility—it also boosts visibility in image search.
  • Canonical Tags: Avoid duplicate content penalties.
  • XML Sitemap Management: NetSuite can auto-generate a dynamic sitemap, helping search engines discover and index new pages more quickly.

Want to Make Sure You’re Covering All the SEO Basics?

We created a free SEO checklist built specifically for SuiteCommerce users—no generic advice, just actionable steps that align with NetSuite’s ecosystem.
 
Get your copy of the SuiteCommerce SEO Checklist to:
  • Audit your existing setup
  • Identify missed opportunities
  • Align with SEO best practices that work with NetSuite’s tools.

It’s quick, practical, and something you can start using today—whether you’re optimizing in-house or working with a partner.

Final Thoughts

You don’t need to overhaul your entire SuiteCommerce site to start seeing SEO improvements. Most of the features that make a difference are already in your toolkit—you just need to activate and configure them.
 
If you’re already running on NetSuite and SuiteCommerce, this is your sign to take a fresh look at your SEO setup. The results could surprise you.
 
Need help implementing them? That’s where we come in.

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