If you’ve ever felt like SEO for SuiteCommerce requires heavy customizations or third-party plugins, you’re not alone. But here’s the good news: NetSuite actually bakes in a lot of what you need to boost your rankings—right out of the box.
Whether you’re launching a new storefront or trying to improve the performance of an existing one, there are built-in tools designed to help search engines better understand and index your site.
And the best part? You don’t need to be a developer or SEO pro to start using them.
Let’s break down the native SEO features you should absolutely be taking advantage of—and how to use them effectively.
You can’t talk about SEO without mentioning titles and meta descriptions. These are the first things users (and Google) see in search results, so they matter—a lot.
SuiteCommerce’s Content Delivery SuiteApp lets you control these directly in the backend. For every page, you can:
If you haven’t touched these yet, you’re probably missing out on some easy SEO wins. This is also where you can manage Open Graph tags to improve how your pages look when shared on social media.
yourstore.com/item123?ref=abc. It’s not user-friendly—and search engines don’t love it either.yourstore.com/mens-running-shoes. It’s a small change that makes a big impact, both for user trust and SEO rankings.It’s quick, practical, and something you can start using today—whether you’re optimizing in-house or working with a partner.
Final Thoughts
Launching a SuiteCommerce site isn’t a flip-the-switch moment. This guide outlines what to expect at each stage—from internal planning and NetSuite data prep to UX, testing, and post-launch optimization—so you can go live confidently and
As U.S. tariff regulations shift throughout 2025, eCommerce teams are racing to keep customers informed without slowing down sales. UnlockCommerce has rolled out everything from quick pop-ups to deep NetSuite integrations—here’s how we tailor each
SuiteCommerce lets you serve B2B and B2C in one storefront—but should you? Here’s when to split your site and give your B2B customers what they really need.