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How Leo Berbee Streamlined B2B Operations with SuiteCommerce Customizations

Leo Berbee modernized its B2B operations by transitioning from multiple disconnected systems to a unified NetSuite and SuiteCommerce environment. Through targeted customizations, the company improved efficiency, strengthened customer self-service, and built a scalable foundation for growth.

About Leo Berbee

Leo Berbee is a family-owned and operated wholesale business based in Marysville, Ohio, and serving the horticulture industry since 1972. The company supplies a wide range of bulbs, plants, and related products. With seasonal peaks and a high volume of B2B orders, the team relies on efficient order processing, accurate customer information, and a seamless online purchasing experience to support its growing customer base.

The Challenge: 3 Disconnected Systems and Manual Processes

Before moving to NetSuite and SuiteCommerce, Leo Berbee operated across three separate platforms (ERP, eCommerce, and payment processing), which were not connected. This created significant challenges:
  • Orders and transactions required manual processing and updates across systems
  • Operational friction and slower updates limited visibility
  • Scalability constraints made busy seasons harder to manage
  • B2B customers experienced a suboptimal purchasing journey
 
Additionally, the originally planned payment provider did not meet their operational requirements. The provider lacked the capabilities needed for pre-authorizations, delayed shipments, and scalability for seasonal order volumes.
 
Recognizing the potential impact, our team went the extra mile, guiding Leo Berbee through a rediscovery process, helping them evaluate alternatives and ultimately implement a payment solution better aligned with their workflow and B2B needs.

Our Approach: Purpose-Built SuiteCommerce Customizations

To address these challenges while maintaining the integrity of the platform, we implemented targeted enhancements in both NetSuite and SuiteCommerce. Each customization was designed to automate key processes, support B2B workflows, and improve operational efficiency while keeping the existing platform intact.

SuiteCommerce Checkout Enhancement

Allows customers to place orders and pre-authorize their credit cards without being charged until delivery, supporting delayed shipments and seasonal fulfillment requirements.

SuiteCommerce Checkout Enhancement
Customer Portal Shipping Address Updates

Customer Portal Shipping Address Updates

Enables customers to update shipping addresses on orders after creation, adding flexibility for long-lead-time orders.

B2B Custom Account Validation Feature

Empowers the Leo Berbee operations team to validate and authorize new B2B accounts, ensuring all required documentation and permissions are stored and verified within NetSuite prior to granting platform access.

B2B Custom Account Validation Feature

NetSuite UI Shipping Address Updates for Sales Reps

Allows sales reps to bulk-update shipping addresses for all open orders with a single checkbox selection (an important efficiency boost for managing orders across extended timelines).

Project Delivery: Proactive Support and On-Time Transition

Even as additional requirements and challenges surfaced throughout the project, our team worked proactively to minimize impact on the timeline. Despite the added complexity, Leo Berbee successfully transitioned from their legacy platforms on the originally committed date.

Unlocking the Potential of a Customer Portal​

What Our Customer Has to Say

"Overall, our experience has been excellent. Communication has been clear and consistent, the developers have shown strong expertise, and the level of service has exceeded our expectations."
Marjolein BerbeeCo-Owner

Results: Automated Workflows and Scalable B2B Operations

The project delivered:
  • Streamlined and automated workflows
  • Improved operational efficiency
  • Better customer self-service capabilities
  • Greater flexibility for Leo Berbee’s B2B operations, especially long-lead-time and seasonal orders
  • Ability to handle more orders without increasing internal resources
 
With their new SuiteCommerce and NetSuite enhancements, Leo Berbee is positioned to scale confidently and support a more efficient and reliable B2B purchasing experience.
Let's Build Something Great Together - UnlockCommerce

Key Takeaways

  • Transitioning from three disconnected systems to SuiteCommerce unlocked automation and reduced manual workload.
  • Purpose-built customizations improved customer self-service and operational accuracy.
  • A guided rediscovery process ensured the right payment solution for complex B2B needs.
  • Despite added requirements, the project was delivered on time and with minimal disruption.
  • The result is a scalable, efficient digital commerce infrastructure built for growth.
 
If you’re exploring SuiteCommerce or assessing NetSuite customizations, we’re happy to walk you through what’s possible. Our team has delivered 350+ eCommerce projects and can guide you through your options. Book a consultation

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