Top B2B eCommerce Trends for these upcoming holidays

The holidays are the busiest time of the year for many businesses. If you’re in the eCommerce space, it’s important to be aware of the latest trends so you can take advantage of them and improve your holiday sales. Here are the top four B2B SuiteCommerce trends for the upcoming holiday season.

Trends aren’t always fads, most of the time they stick around for a reason. They become trends because they offer a unique perspective or a new way of doing things that people find value in. The same can be said for B2B eCommerce trends.

The following four trends are not only popular, but they’re also here to stay. By taking advantage of them, you can improve your holiday sales and position your business for success in the new year.

1. Self-Service

Self-service is a growing trend in the B2B ecommerce space. More and more businesses are offering self-service options to their customers, and it’s proving to be popular.

Self-service options allow customers to browse and purchase products without having to interact with a salesperson. This can be a great way to improve the customer experience and increase sales.

What is self-service? Self-service is a type of customer service where the customer can serve themselves without the need for assistance from a company representative. Self-service can take many forms, but the most common self-service options in the B2B ecommerce space are online chatbots and FAQ pages.

You may have already noticed that most ecommerce sites have a chatbot these days. This is because chatbots are an excellent way to offer self-service. They can answer common customer questions quickly and easily, without the need for human interaction.

If you want to take Self-Service to the next level, at UnlockCommerce we offer several alternatives that will help you transform your SuiteCommerce site on a top-notch experience for your customers.

The SuiteCommerce MyAccount Portal is great for businesses, including B2B, who are looking to incorporate more Self-Service options and reduce customer support questions. By providing access to your knowledge base and document sharing anytime, you enable customers to find answers to their questions on their own time. This increases efficiency for your business and allows customers to see all the relevant information about their interactions in one place. 

The Portal also includes features like self-service quotes, self-managed accounts, access-restricted sites, and more. You can communicate with customers easily, work more efficiently, and helpful tools to allow your customers to see all the relevant information about their interactions and perform account-related activities online.

Learn more about further Custom Self-Service Portals we can tailor make to fit your company needs.

2. B2C-Like Commerce Experience

B2B buyers are increasingly expecting a B2C-like commerce experience. This means that they want the same level of convenience and ease when shopping for business products as they do when shopping for personal products.

To meet this demand, businesses need to provide a streamlined and user-friendly shopping experience. This can be accomplished by investing in a modern eCommerce platform, optimizing the checkout process, and offering a variety of payment options.

Visit our Demo Site to see our available extensions that will help you improve your SuiteCommerce site experience.

3. Personalization

Personalization is another trend that is here to stay. Personalized experiences have been shown to improve customer satisfaction and loyalty.

To personalize the customer experience, businesses need to collect data about their customers and use it to create customized content and recommendations. This can be done through the use of customer surveys, cookies, and tracking data.

What kind of things can you personalize? There are many things you can personalize to improve the customer experience. Some examples include the following:

  • Product recommendations
  • Personalized emails
  • Targeted ads

AI and machine learning are paving the way for more personalized experiences. These technologies are being used to create more personalized content and recommendations.

4. Automated B2B Transactions

Automated B2B transactions are another trend that is on the rise. B2B businesses are increasingly using automation to streamline their processes and improve efficiency.

Automation can be used for a variety of tasks, including order processing, invoicing, and shipping. By automating these tasks, businesses can free up time for other activities, such as sales and marketing.

Automated B2B transactions can also help improve the accuracy of orders and invoices. This is because the process is less reliant on human error. AI and machine learning are also being used to automate tasks in the B2B eCommerce space, and are probably going to be the biggest things to watch out for in the next few years.

AI and machine learning are still in their early stages, but they have the potential to revolutionize the B2B eCommerce space. These technologies can be used to automate tasks, improve the customer experience, and personalize the shopping experience.

Bonus Track: Cart Takeover Extension

One of our top picks to help you take your SuiteCommerce Site to the next level is our Cart Takeover Extension.

Cart Takeover Extension facilitates a smooth interaction between the customer and sales representative. This allows the sales representative to review the customer’s cart and make sure the customer is making the correct purchase from the SuiteCommerce site. 

Once the customer is in the cart and logged in, they can submit the cart for review to their sales representative. The sales representative can add, remove items from the customer’s cart or update the quantities and then submit the cart to the customer so that the order gets placed from the site. The sales representative can even submit the order from NetSuite UI. It’s a great way to streamline the purchase process and ensure that customers get precisely what they need.

Don’t hesitate to contact us to learn more about how Cart Takeover Extension can be integrated on your SuiteCommerce Site.

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