Gozney logo white, premium pizza ovens

How Gozney Made NetSuite Orders Visible in Shopify Customer Accounts

  • Industry: Premium Pizza Ovens
  • Platform:
  • Custom Shopify app
  • NetSuite order sync
  • Purchase history

Table of Contents

Gozney sells pizza ovens to consumers and to trade partners, using Shopify for eCommerce and NetSuite as its system of record. Orders entered in NetSuite by sales reps never appeared in the customer’s Shopify account. UnlockCommerce built a custom Shopify app that syncs NetSuite orders into Shopify in real time, giving every customer one complete order history.

About Gozney

Gozney designs and sells premium pizza ovens, catering to both B2C consumers and B2B partners. Trusted by chefs, restaurants, and home enthusiasts worldwide, their reputation is built on craftsmanship, innovation, and performance, and their digital operations are as global as their brand.

Gozney premium pizza ovens. Gozney premium pizza ovens sold through B2B and B2C channels.

The Challenge

NetSuite orders that customers could not see

Gozney runs Shopify for eCommerce and NetSuite for backend operations across multiple regions and both sales channels. Shopify displays the orders placed on Shopify. It had no view of the orders created in NetSuite.

In practice that meant a trade customer could call a sales rep, place an order for three ovens, and then log into their Shopify account the next day and see nothing. The order existed. It was just in the other system.

For the eCommerce team, that gap showed up as an incomplete purchase history and a self-service experience that only worked for half the customer base. For the operations team, it showed up as inbound order status requests that a portal should have handled without a human. This is standard ERP to commerce friction: NetSuite holds the truth, and the storefront cannot see it.

The Solution

A custom Shopify app for real-time NetSuite order sync

UnlockCommerce built a custom NetSuite to Shopify integration that syncs order data between both systems in real time. Separate apps were deployed for regional operations, starting with the US and UK, with further rollouts planned.

The app writes NetSuite-created orders into Shopify and keeps the details current, including order status, pricing and fulfillment. Customers now see both their Shopify orders and their externally created orders in one place when they log into their account.

How it works in practice

A US sales rep takes a call from a trade customer who wants three ovens. The rep creates the order in NetSuite. The next day the same customer logs into their Shopify account and orders five more. Before the integration, only the second order appeared. Now both appear together as one continuous order history.

The point is not the sync itself. The point is that Gozney’s self-service experience finally reflects the whole customer relationship, regardless of which system the order started in.

NetSuite Order History app

You can install this today

The capability behind this build is available as a product. NetSuite Order History is published on the Shopify App Store by Unlock Software, Inc, and it does what this page describes: it shows NetSuite-generated orders alongside Shopify orders in the Shopify customer account, in real time.

  • Unified order history: Shopify orders and NetSuite orders in one list
  • Real-time sync: NetSuite orders appear in Shopify as they are created, and updates follow
  • Fewer support tickets: customers answer their own order status questions
  • Works with: Shopify customer accounts, Shopify Admin and NetSuite
  • Starter plan: $29 per month
If your setup matches the pattern on this page, start with the app. If your order flows, regional structure or account experience need something beyond it, we extend from there. Full detail is on the NetSuite Order History app page.

App, connector, or custom build?

Most brands in this position start by looking at a general-purpose connector. Sometimes that is the right answer. Here is how the options compare for this specific problem, which is surfacing ERP-originated orders inside the customer-facing account.

 

ApproachStrengthTrade-offBest fit
NetSuite Order History appPurpose-built for this exact problem. $29/month, installed from the App Store, no build projectCovers order history in the customer account. It is not a general ERP integration platformBrands whose gap is specifically that ERP-created orders do not appear in the customer account
General-purpose connectorBroad order, inventory, customer and fulfillment sync. Well documentedBuilt primarily to move Shopify orders into NetSuite. Surfacing ERP-created orders back into the customer account is usually outside its scopeTeams that need full two-way data sync across many record types
Custom buildMatches unusual order flows, regional structures and account experiences exactlyRequires a project, a budget and a partner who knows both platforms properlyRequirements the app does not cover, or multi-region setups with genuinely different logic per region
No integrationNo cost, no projectPartial order history, avoidable support volume, a portal your B2B customers do not adoptNot a real option once trade sales are material

 

Connector capabilities change often. Confirm current scope against vendor documentation before making a platform decision.

Deployment approach

Gozney needed to move quickly and keep the build lean. UnlockCommerce tested directly in the production environment with access restricted to selected Gozney team members and UnlockCommerce developers through conditional filters. Once the behavior was validated, it was released publicly.

  • Single environment: everything ran under one license and location, with no additional environments to provision or maintain
  • Cost-controlled validation: the app stayed locked internally during testing, which kept spend down before go-live
  • Regional rollout: US and UK first, with a repeatable pattern for the regions that follow

The Results

Development, testing, client feedback and documentation were completed in one month. Orders have been synced in real time since launch, with zero issues reported post-launch.

Gozney now has an order sync that can extend region by region, and a self-service experience that matches how its customers actually buy.

Pizza ovens - Gozney

FAQ's

Yes. NetSuite Order History, published by Unlock Software, Inc on the Shopify App Store, displays NetSuite-generated orders alongside Shopify orders in the Shopify customer account with real-time sync. The Starter plan is $29 per month. It works with Shopify customer accounts, Shopify Admin and NetSuite.

Not on its own. A Shopify customer account displays orders that exist in Shopify. To show orders that originated in NetSuite, those orders need to be brought into Shopify by an integration or surfaced in the account through an app. The NetSuite Order History app does this without a custom build.

Real-time sync requires an integration that reacts to order events in NetSuite and pushes the order plus its status, pricing and fulfillment detail into Shopify as they change. For Gozney, UnlockCommerce built a custom Shopify app per region rather than relying on a scheduled batch process.

Because part of their history lives somewhere else. If sales reps enter phone, email or quote-based orders directly in NetSuite, those orders never touch Shopify and never appear in the customer account. The fix is to sync ERP-created orders into Shopify so both origins appear in one list.

The NetSuite Order History app starts at $29 per month on the Starter plan, billed in USD. A custom build costs considerably more and is only worth it when your order flows or regional structure need logic the app does not cover.

Start with the app. It is purpose-built for showing ERP-created orders in the customer account. A custom build makes sense when you have unusual order flows, multiple regions with genuinely different logic, or account experience requirements beyond order history.

Yes. Gozney runs separate apps for regional operations, starting with the US and UK, with additional regions planned. Treating each region as its own deployment keeps regional pricing, tax and fulfillment rules intact instead of forcing one global configuration.

Need more than order history?

Book a free call and we will walk through your order flows.

Work with a partner who knows both systems

UnlockCommerce has delivered 350+ eCommerce projects, built 60+ proprietary extensions and holds a 95% customer satisfaction score. We are a NetSuite Alliance Partner, a SuiteCloud Developer Network member and a Shopify Plus Partner. We design commerce around the ERP rather than against it.

Install the app: NetSuite Order History on the Shopify App Store, from $29/month.

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