How to Migrate Your SuiteCommerce Site from Universal Analytics (UA) to Google Analytics 4 (GA4)?

In today’s digital age, website analytics is crucial in helping businesses understand their customers, measure performance, and make data-driven decisions. Google Analytics (GA) is one of the most popular web analytics tools businesses of all sizes use to track and analyze their website traffic. GA provides valuable insights into user behavior, demographics, interests, and much more.

However, Google recently announced the termination of Universal Analytics (UA), its current web analytics platform, and encouraged businesses to migrate to its new analytics platform, Google Analytics 4 (GA4). In this article, we will explore what GA4 is, how it differs from UA, and provide a step-by-step guide on how to migrate your SuiteCommerce site to GA4 with the help of Unlock Commerce.

Google-Analytics

Table of Contents

What is Google Analytics 4?

Google Analytics 4 (GA4) is the latest version of Google’s popular analytics platform. It offers an array of new features such as enhanced data collection and analysis capabilities, more robust reporting, and better integration with other products offered by Google. GA4 also uses machine learning algorithms to improve user experience and provide companies with insights into their website traffic and customer behavior. 

What's the Difference Between Universal Analytics and GA4?

Universal Analytics (UA) was released in 2011, while GA4 was released in 2020. UA uses a tracking code that needs to be added manually to every page to track user behavior while GA4 uses gtag.js which is automatically loaded into each page when it’s requested. Additionally, UA relies on cookies while GA4 uses machine learning algorithms for data collection and analysis which makes it more effective at collecting data from users who have disabled cookies on their devices or browsers.  

Is It Necessary to Migrate from UA to GA4?

Yes, it is highly recommended that businesses migrate to GA4 as soon as possible. Not only does GA4 provide more detailed and accurate insights into customer behavior, but it also offers enhanced features such as audience segmentation, predictive analytics, and automated reporting. Additionally, UA will become unsupported on July 01, 2023, so businesses need to make sure they have migrated to GA4 by that time.

Benefits of using GA4 over UA

There are several benefits of using GA4 over UA, including:

  • Better cross-device and cross-platform tracking: GA4 offers more accurate and comprehensive tracking of user behavior across different devices and platforms, including mobile apps, web, and offline interactions.
  • Advanced machine learning capabilities: GA4 leverages machine learning to provide deeper insights into user behavior, including predictive analytics, intuitive insights, and audience discovery.
  • More privacy-friendly: GA4’s event-driven data model reduces reliance on cookies, making it more privacy-friendly and compliant with data protection regulations.
  • Enhanced reporting features: GA4 offers more advanced reporting features, including predictive metrics, path analysis, and funnel analysis.

Our advanced GA4 integration allows you to quickly and easily migrate your SuiteCommerce site to the GA4 platform with minimal disruption.

Preparing for Migration

Before migrating to GA4, it’s important to ensure that your SuiteCommerce site is compatible with GA4. You can check compatibility by reviewing the list of supported platforms and integrations on the Google Analytics website. It’s also recommended to create a backup of your current UA settings and data to ensure that no data is lost during the migration process. Next, you will need to set up a GA4 account and property and configure the GA4 settings, including data streams, conversion goals, and audience definitions.

Unlock Commerce Has Built GA4 Integration for SuiteCommerce Sites

At Unlock Commerce, we understand the importance of website analytics for businesses and have built specialized GA4 integration for SuiteCommerce sites. Our advanced GA4 integration allows you to quickly and easily migrate your SuiteCommerce site to the GA4 platform with minimal disruption. We also provide ongoing support to ensure that your GA4 setup is optimized for maximum performance. With our help, you can start leveraging the advanced features of GA4 to gain valuable insights into your customers and make data-driven decisions.

Contact us today to learn more about our SuiteCommerce GA4 integration and get started with your migration process. We look forward to helping you unlock the full potential of Google Analytics 4!

Google-Analytics

Optimizing Google Analytics 4

Once your migration is complete, it’s important to optimize your GA4 setup to get the most out of the platform. Here are some tips for optimizing GA4:

Set Up Conversion Tracking

Conversion tracking allows you to track specific user actions, such as purchases, sign-ups, or form submissions, and measure their impact on your business goals. Unlock Commerce can help you set up conversion tracking and configure goals and funnels to track user journeys.

Create Custom Reports and Dashboards

GA4 offers more advanced reporting features than UA, including custom reports and dashboards. Our SuiteCommerce agency can help you create custom reports and dashboards tailored to your business needs, providing you with more insights into user behavior and performance.

Configure Advanced Tracking Features

GA4 offers several advanced tracking features, such as enhanced e-commerce tracking, cross-domain tracking, and event tracking. Unlock can help you configure these features and ensure that your tracking is set up correctly.

Utilize GA4 for Data-Driven Insights and Decision-Making

By leveraging the advanced features and capabilities of GA4, you can gain valuable insights into user behavior, measure performance, and make data-driven decisions. We can help you interpret your GA4 data and provide actionable recommendations to improve your site’s performance.

Conclusion

Google Analytics 4 is the latest version of Google’s popular analytics platform. With its powerful features, advanced reporting capabilities, and privacy-friendly data model, GA4 offers more insights into user behavior than ever before. Unlock Commerce can help you migrate to GA4 and optimize your setup for maximum performance. Contact us today to learn more about our SuiteCommerce GA4 integration. We look forward to helping you unlock the full potential of Google Analytics 4!

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