Mon Cherie Bridals is a renowned name in the bridal fashion industry, offering an extensive collection of elegant and stylish wedding gowns.
Mon Cheri Bridals (MCB), established in July 1991 by CEO Stephen Lang, has been a prominent figure in the bridal fashion industry, offering an extensive collection of elegant and stylish wedding gowns.
Over the years, MCB has expanded its portfolio to include over twenty branded special occasion product lines worldwide, catering to various segments such as mother-of-the-bride dresses, prom gowns, and quinceañera attire.
With a growing online presence and increasing demands from both B2B and B2C markets, MCB faced limitations with their existing SuiteCommerce Advanced platform.
The company required a more scalable and flexible e-commerce solution to support their expanding catalog and enhance the user experience. Additionally, MCB’s complex inventory management system, which combines in-stock availability with inbound shipments for future stock replenishment, necessitated a platform capable of handling intricate ordering processes.
As a long-time client of UnlockCommerce, they trusted us to modernize their eCommerce operations and migrate their store to Shopify. Our team at UnlockCommerce executed a strategic Shopify migration, ensuring:
A smooth transition with minimal disruptions.
A visually appealing, intuitive storefront.
Tailored integrations for B2B and B2C workflows.
Faster load times and improved search rankings.
To address these challenges, MCB partnered with UnlockCommerce to explore the feasibility of migrating one of their brands to Shopify through a Proof-of-Concept (POC) project. This phased approach aimed to demonstrate Shopify’s capabilities in handling MCB’s unique requirements:
Focus on deploying the Shopify platform to enable effective and efficient browsing of inventory and its details, based on NetSuite’s item data imported via CSV uploads.
Establish a real-time connection between Shopify and NetSuite to synchronize inventory stock levels and incoming shipments.
Fully launch the selected brand on Shopify, leveraging the enhancements from the previous phases.
The success of Phase 1 was evaluated based on the following criteria:
Before and after screen capture on the experience on the grid selector, improved performance and improved user experience:
Before
After
By undertaking this strategic migration to Shopify, Mon Cheri Bridals aims to modernize their e-commerce operations, offering a more flexible and user-friendly platform that can adapt to their complex inventory and ordering systems.
This initiative is expected to enhance site performance, streamline operations, and provide an enriched shopping experience for their customers across various devices.
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