Why Self-Service Is Essential to B2B Ecommerce
With the release of SuiteCommerce MyAccount, our team got excited on creating some content around Self Service, B2b ecommerce and customer portals.
B2B sellers can learn a lot from B2C ecommerce businesses and how they allow customers to control the buying experience through self-service as most B2B companies are failing to create the seamless buying journeys customers have come to expect.